仙秦荟 - 秦含章酒文化体验中心

XIAN QIN HUI - Qin Hanzhang Alcohol Culture Experience Center

序言:

以文化、体验带动销售,是当下很多品类零售空间建立的趋势。到访者有学有玩,充分体验品牌深层次的文化内涵,与空间发生互动,随着时间的流逝建立对产品的情感。

Establishing retail spaces with culture and experience to drive more sales is the trend of retails. Visitors can deeply know the brand and products through the experience when they visit.

Physical experience leads visitors deeply to know the cultural connotation of the brand, increasing the interaction and building up emotional connection between audiences and the brand or products.

秦含章先生 Mr. Qin Hanzhang

秦含章,112岁世纪老人,历经晚清、北洋、民国、新中国四个年代,是我国酒界、酿造界共奉的”一代宗师、酒界泰斗”,酿酒业的精神丰碑,中国食品与发酵工业的奠基人。  「学贯中西,报效祖国;大国匠心,中国酒魂;  一代宗师,著作等身;致敬泰斗,百年传承」

Mr. Qin Hanzhang, a 112-year-old man of the centenarian, has lived through four history periods: the late Qing Dynasty, the Beiyang Government era, the Republic of China era and Chinese economic reform era. He is a spiritual monument of the brewing industry and the founder of the Chinese food and fermentation industry. He was praised as the founder and the master of Chinese alcohol. "He is a spiritual monument of the brewing industry and the founder of the Chinese food and fermentation industry."


仙秦荟 - 秦含章酒文化体验中心,位于北京二环之内、京城龙脉之上。是以展示、体验“一代宗师,酒界泰斗”秦含章先生,生平及酒文化为核心,辅以仙秦酒展示售卖,及酒品鉴、培训,餐饮会所为一体的综合空间。承袭秦含章精神,倡导科学饮酒、微醺人生的生活方式,为懂酒、爱酒人士搭建一个品鉴好酒、分享酒知识、传播酒文化的交流平台。

Xian Qin Hui

Qin Hanzhang Alcohol Culture Experience Center is located within the second ring road of Beijing, on top of the capital city of China. The center is designed to showcase and experience the life and culture of alcohol master - Mr. Qin Huanzhang, and also to deeply experience "great master of the generation and the great leader of the alcohol world". The center is also supplemented by the display and sale of Xian Qin alcohol, alcohol tasting and training, and a catering club. The centre is inheriting the spirit of Qin Hanzhang. 

The spirit of Qin Hanzhang, advocating scientific drinking, micro-brewing lifestyle, for people who know and love alcohol to build an alcohol tasting, sharing alcohol knowledge, spreading alcohol culture.

 

 



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